Exhibition: The Big 5, the annual flagship event for the construction and building materials industry in the Middle East
Date: November 24th-27th, 2025
From November 24 to 27, 2025, The Big 5, the annual flagship event for the construction and building materials industry in the Middle East, was held grandly at the Dubai World Trade Centre. ZOOMLINE MACHINERY made a brilliant appearance with its core equipment. Leveraging superior product performance and professional service solutions, the company successfully signed a strategic cooperation agreement and a procurement order for asphalt mixing plants and auxiliary equipment with a well-known Algerian enterprise, marking a solid step forward in expanding its presence in the Middle East market.
As a benchmark exhibition for the construction industry in the Middle East and even the world, the Dubai BIG 5 Exhibition has a 45-year development history since its founding in 1980. Today, it has become an important trade platform gathering exhibitors from over 200 countries and regions worldwide and radiating emerging markets such as Central and Eastern Europe and North Africa. Covering the entire industrial chain segments including building materials, hardware tools, ceramic sanitary ware, air conditioning and refrigeration, and construction machinery, the exhibition ranks among the industry’s forefront in terms of exhibition scale, quality of professional visitors and trade turnover rate, and is hailed as “the barometer of the Middle Eastern construction market.”
During the exhibition, ZOOMLINE MACHINERY adopted the core theme of “Technological Innovation Empowers Infrastructure Upgrading” and highlighted its independently developed new-generation mobile asphalt mixing plant.Integrating three core advantages: intelligent control system, energy-saving and environmental protection technology, and modular design, the equipment is not only adaptable to complex construction environments such as deserts and plateaus, but also achieves the dual benefits of a 20% increase in production efficiency and a 15% reduction in energy consumption.On-site dynamic demonstrations and data analysis fully demonstrated the product’s practicality and competitiveness in infrastructure projects.
Thanks to its outstanding product performance, the booth of ZOOMLINE MACHINERY attracted a large number of professional purchasers to stop for consultation, among which the customer team from Algeria showed particular interest. After several rounds of in-depth negotiations, the two sides reached a high degree of consensus on details such as product technical parameters, after-sales service system and cooperative delivery cycle. They successfully signed a procurement order covering mobile asphalt mixing plants and road rollers, and formally established a long-term strategic cooperative relationship.
The Manager of ZOOMLINE MACHINERY’s Middle East Market Department stated that the Middle East and North Africa region is a global hotspot for infrastructure investment. The achievements in exhibition participation and contract signing at this Dubai BIG 5 Exhibition are not only a powerful testament to the company’s product strength, but also an important milestone for expanding the Middle Eastern market.
Moving forward,ZOOMLINE MACHINERY will take this cooperation as a springboard to further improve its overseas service network, provide more targeted engineering equipment solutions for customers in the region, and continuously deepen its market layout along the “Belt and Road” Initiative.
